Different urban screens
Yesterday, I had to the opportunity to drop in on Medialab-Prado, the innovative organization in Madrid behind Interactivos?, among many other outstanding programs, which the 01SJ Biennial will collaborate with in September.
The Medialab was in the midst of a two-weekend workshop program, HelloWorld!: Contemporary stage creation and new technologies, and the energy in the room when I walked in was contagious. This kind of open lab program is a hallmark of Medialab-Prado’s programming, and the 60 or so people packed in for a series of evening performances and talks only highlighted their community-based strength.
One thing I was suprised to see was a new 40,000 pixel LED screen at Medialab-Prado.
The screen is not yet functional, and you can see that it is in a very close-quarters situation. It will be interesting to see how Medialab-Prado uses this new “venue” with its commitment to open platforms and process.
Medialab-Prado is on a quiet street between the Prado and Reina Sofia museums, around the corner from a new and quite beautiful Caixa Forum center, which includes a different kind of urban screen, what zelen.bg, the “portal site for gardening in Bulgaria,” calls the “last vertical garden of Patrick Blanc.” It’s stunning and forms a fascinating bookend with the new Medialab-Prado screen.